ISSN NO: 2279-543X

Scientific Journal Impact Factor - 6.1

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A Monthly Publishing Journal

An ISO 7021 : 2008 Certified Journal

International Journal of Scientific Research and Review

A Peer Reviewed / Referred Journal



1. The role of Microfinance as an aid to Financial Inclusion
    Dr. Bibekananda Sahu
    Asansol Girls’ College, Asansol, West Bengal.

    Page No: 1-15



2. Effect Of Soft Skill Training On Competency Development Of Students In Select Private Engineering Colleges At Chennai City
    Dr. S. Sasikumar, Rev. Fr. Lawrence
    Sacred Heart College, Tirupattur, Vellore-Dt.

    Page No: 16-26



3. A conceptual Overview of E-HRM
    G. Saranya, N. Sangeetha
    St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Tiruchirappalli, Tamil Nadu, India.

    Page No: 27-34



4. FinTech Intervention in Green Banking: An Critical Review
    Gagana D S
    Central University of Tamil Nadu.

    Page No: 35-42



5. Operational Strategies of FMCG Companies in Indian Rural Market
     P. S. Joan Kingsly, Dr. A. Velavan
    St. Joseph’s Institute of Management, St. Joseph’s College (Autonomous), Trichy, Government Arts College, Dharmapuri.

    Page No: 43-48



6. Consumer awareness, attitude and preference towards eco-friendly products in Vellore city” Tamilnadu.
    Rev. Dr. D. Maria Antony Raj, Dr. S. Sasi Kumar
    Sacred Heart College, Tirupattur, Vellore-Dt.

    Page No: 49-54



7. Door To Door E- Marketing
    St. Joseph’s Institute of Management, St. Joseph’s College(Autonomous), Tiruchirappalli, Tamil Nadu. 

    Page No: 55-61



8. Petrol Pricing and Local Governance Taxation- An Empirical Analysis
    A. Premkumar, Sha Hussain Yacob Khan. S
   Sacred Heart College (Autonomous), Tirupattur, Madurai Kamaraj University, Madurai.

    Page No: 62-70



9. A Study On Financial Efficiency Of Selected Indian Sugar Companies
    U. Punitha, Dr. B. Nirmala Devi 
   SSM College of Arts and Science, Komarapalayam, LRG Govt Arts for Women, Tiruppur.

    Page No: 71-81



10. Impact of Working Capital Management on Profitability: A Study with reference to Cement Companies in India
      Mr. Ranjit Kumar Paswan
      Kazi Nazrul University, Asansol, Paschim Bardhaman, West Bengal.

     Page No: 82-91



11. Impact Of Unethical Food (Gourmet) Advertisements Towards Childern’s And Adolescence In Vellore District
      Dr. S. Sasikumar, Ranjitha
      Sacred Heart College, Tirupattur, Vellore-Dt.\

      Page No: 92-100



12. Great Personalities: A Need to Transform Operational Business to Strategic Business
      Dr. S. Sasikumar, Sajan M. George
      Sacred Heart Autonomous College, Tirupattur, Vellore Dt.

      Page No: 101-109



13. Digitalization in marketing – a transformation of business Scenario
      Dr. S. Mohamed Rafique,Mr. A. Sanjeev Kumar
C. Abdul Hakeem College (Autonomous), Melcisharam, Vellore District. Mazharul uloom College, Ambur, Vellore District.
      Page No:110-116


14. Psychological Factors Influencing Customer Awareness and Acceptance towards Plywood and Laminates in Chennai City
      Dr. S. Sasikumar, Mr. Dharmaraj 
Sacred HeartCollege (Autonomous), Tirupattur, Vellore District.
      Page No:117-122


15. Gender inequalities in land holdings among scheduled tribes
      Dr. J.V.ARUN
Government Arts College for Men (Autonomous), Nandanam, Chennai, Tamil Nadu, India.
      Page No:123-130


16. Customer’s Perception on Mobile Banking in Vellore District
      Mr. B. Seenivasan,Dr. D. Maria Antonyraj 
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
      Page No:131-140


17. Perception of Passenger’s on Physical Environment towards Bus Station in Tirupattur, Vellore District, Tamilnadu, India.
      Mr. R. Alexzander, Dr. A. Valavan              
Sacred Heart College (Autonomous), Tirupattur, Vellore District,Government Arts and Science College, Dharmapuri.
     Page No:141-153


18. Telemedicine and Patient Satisfaction – An imperative force in the Transformation of Healthcare
       Dr. J. Sasiganth 
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
      Page No:154-162


19. Digitalization after demonetization: a study with special reference to retail merchants in tirupattur town, Vellore district.
      Mohammed Asif. R., Dr. A. Arockia Mary
Sacred Heart College, (Autonomous) Tirupattur.
      Page No:163-170


20. Consumerism in Retailing
      Dr. S. Sasikumar,Mr. Martin
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
      Page No:171-174


21. “A Study Conducted on Consumer Behaviour Towards Badham Drink in the Market”
        Dr. J. Sasiganth, Ms. Monika    
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
        Page No:175-183


22. Corporate governance and entrepreneurship – a study with special reference to coconut coir fiber industry in kandli, tirupattur taluk, vellore       

     Suganthi.K, Dr.A.Arockia Mary            
M.Phil Student, Department of commerce, Sacred Heart Collage (Autonomous), Tirupattur.
     Page No:184-191


23. A Comparative Case Study on Push and Pull Factors of Migration of Tribes from Jawadhi Hills of Vellore District, Tamil Nadu.
     Dr. J. Jacob Stanley Inbaraj, A. Kannappan K

     Sacred Heart Collage (Autonomous), Tirupattur.
     Page No:192-198


24. Effects on Working Capital Management in Manufacturing Sector
      Dr. S. Sasikumar, Mrs. Karthika 
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
      Page No:199-204


25. Online Shopping Behavior Among Undergraduate Students Across College Campuses
      Dr. J. Sasiganth, Mr. R. Veerappan 
Sacred Heart College (Autonomous), Tirupattur, Vellore District.
      Page No:205-214